CHALLENGE
The company owns 48 restaurant brands across the country. Some of the brands were getting tired and needed an uplift, all of them needed to grow revenue in a tough economic climate. Each one of them had to sing in its own distinct voice to a range of audiences.
SOLUTION
We reinvented some of the brands, updated others and rolled out integrated multi-media campaigns including print, digital, direct and PR. We also created some sub-brands to punch up particular promotions.
RESULTS
Overall increase of the revenue through one of the toughest economic years in decades.
HENRY'S TAVERN PRINT CAMPAIGN
PALOMINO RESTAURANT CAMPAIGN—We created a theme and sweepstake for the seasonal handcrafted Tuscan Cuisine around the story of Il Palio an illustrious Horserace in Italy; "Win a chance to run wild in Siena, Italy". We created a special look and design for 'The Race for Il Palio' which included a logo, menus, website, emails, digital displays, print campaign, out-of home and PR.
KINCAIDS—Needed a lift and an update. We created a lively brand for them including design and voice which bringing the target audience up a few notchs. Our deliverables included strategy, brand identity, print, digital displays, website, direct mail. As a gift to the client we hand bound the brand book guidelines in embossed, beautiful leather.
PORTLAND CITY GRILL—Wanted to introduce an exclusive experience in their private room which had one of the most gorgeous views of Portland. So we created a teaser campaign called 'Chef's Table' where Celebrity Chef's Brian Poor and Ryan O'Brien created a special 5-course meal for the lucky few who got a table.
