CHALLENGE
There is no more luxurious, exclusive and magical place than the Auberge du Soleil resorts of Napa Valley. Calistoga Ranch is one of them. The resort offered a limited part-ownership program to a select high net-worth audience. And it needed sales.
SOLUTION
We started with the development of the brand that set the base as a strategic platform that guided all marketing communications. We defined the brand attributes and expanded them into key messages. We then created an integrated, highly targeted campaign that spanned from the advertising to virtual online tours and films.
RESULTS
The program resulted in helping to grow target awareness and facilitating sale of all units in just two quarters. We cannot mention all the names of the illustrious buyers but, luckily, Elton John allowed us to mention his.
