This venerable and stable company has been in business for many decades providing secure business document printing and direct mail services for large financial and other corporations nationally. However stable, the business arrived at the point they recognized the need for a change. The new vision driven by their customers was to aggressively
refocus the business on expansion of their growing data-based, digital and marketing services. With that, KS needed to re-define itself and enter the XXI century.
To help the company get where they needed to be we started with defining their strategic brand platform. We articulated their brand promise, their difference, attributes and key messages. Then we designed the identity including the logo and their new tagline.