Network Associates’ McAfee needed to drive immediate sales and brand presence in the US and UK markets.
Multi-national, integrated campaign—print, online, e-mail, and TV. Fresh new attitude. Turn the table on hackers and other bad guys in the online world. Empower people to be fearless in their encounters with the internet.
Quoted in Network Associates’ most recent quarterly Wall Street update, “…a record quarter signing up more than 227,000 net new subscribers, highest number for a single quarter in its history…124% increase compared to the first quarter of last year…”We got top Echo’s, Effie’s and other awards for this one.